Original paper
The Revenue Potential of Product Differentiation: Empirical Evidence From the Croatian Restaurant Industry
Abstract
The ultimate goal of strategic decision making in restaurants is to realize sustainable profits. To achieve this objective, managers must devise ways to create and capture value. Apart from actions to reduce production costs, to lower consumer transaction costs, or to introduce new products or services, the most promising strategy is to increase product demand by vertical and/or horizontal differentiation (i.e., by making the product...
Paper Details
Title
The Revenue Potential of Product Differentiation: Empirical Evidence From the Croatian Restaurant Industry
Published Date
Oct 17, 2017
Journal
Volume
2
Issue
4
Pages
259 - 271
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Notes
History