Original paper
Shopping Malls: Pull Factor in the Internationalization of Branded Retailers into Emerging Markets
Abstract
International retail literature has usually focused on mass merchandise retailers (e.g. supermarkets and department stores), despite the growing importance of branded retailers (firms that develop and sell their own products also through mono brand stores) in the international arena, especially in emerging markets. Branded retailers’ need for brand control and brand experience offer strongly affects their internationalization path, adding...
Paper Details
Title
Shopping Malls: Pull Factor in the Internationalization of Branded Retailers into Emerging Markets
Published Date
Aug 1, 2017
Volume
2017
Issue
1
Pages
14392 - 14392
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History