Jorge Carneiro
Pontifical Catholic University of Rio de Janeiro
Emerging marketsBusinessEconomicsMarketingInternationalization
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Publications 66
#1Carla Albuquerque de Oliveira (PUC-Rio: Pontifical Catholic University of Rio de Janeiro)H-Index: 1
#2Jorge CarneiroH-Index: 9
Last. Felipe Esteves (PUC-Rio: Pontifical Catholic University of Rio de Janeiro)H-Index: 1
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Abstract While there is abundant research on how to formulate strategies and several models of strategic positioning have been advanced, there is still scant academic research about how to conceptualize and measure strategy execution. In fact, most of the (relatively scarce) literature on strategy execution has been produced in consultancy-like style and directed to a practitioner audience, but not oriented to theory development. In this paper, we propose a conceptual and operational model of th...
1 CitationsSource
Although faculty members are regarded as one of the main agents of internationalization in higher education (IHE), research has focused on the upper levels of analysis (e.g. country or educational institution) rather than the individual. The purpose of this paper is to draw from social exchange theory (SET) to examine how the perceptions of costs and expected rewards affect faculty members’ choices of international activities.,This qualitative study adopted as main methods a review of the litera...
This paper aims to use Latin America as a laboratory to better understand the relationship between inward foreign direct investment (IFDI) and outward foreign direct investment (OFDI) (both in total as well as in regional flows) and also examine the moderating effect of trade openness on that relationship. Latin America is an ideal study context for this purpose because of the relative homogeneity of its countries, which reduces confounding effects and increases comparability.,This paper uses lo...
1 CitationsSource
Purpose This paper aims to analyze how emerging market firms upgrade their capabilities by focusing on “uncommoditizing strategies” that enable them to achieve levels of international competitiveness beyond the comparative advantages of their home countries and serve markets with premium pricing, quality and reputation of products. Design/methodology/approach In this paper, the authors studied 18 Latin American companies across six countries. Latin America represents an ideal setting because man...
Textbooks and conceptual or empirical articles about strategy tend to address typologies based on competitive positioning (e.g., Mintzberg, 1988; Porter, 1985) or corporate decisions such as diversification and verticalization (Barney, 2010). However, they rarely address the fact that the development of a sustainable competitive position (a competitive advantage) depends on not only formulating a plan, but also on paying careful attention to its execution and review. This requires people’s motiv...
Purpose The purpose of this paper is to deal with the topic internationalization of higher education institutions (IHEI), in terms of the research they engage in. The main motivation for the study is to understand the role of researchers in the internationalization of the institutions in which they work through the academic activities they perform. Based on the assumption that each of the researcher’s internationalization activities leads, to some extent, to a greater internationalization of HEI...
#1Jorge Carneiro (AmeriCorps VISTA)H-Index: 9
#2Vassiliki Bamiatzi (University of Liverpool)H-Index: 1
Last. S. Tamer Cavusgil (University of Leeds)H-Index: 61
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Abstract In this paper, we address an empirical puzzle. We note that a deliberate and serious drive to internationalize has occurred rather late in the evolution of large Brazilian firms. Meanwhile, and despite their late internationalization, these Brazilian firms expanded rapidly and intently. Despite the rich literature on Emerging Market Multinational Enterprises (EMNEs), there is still much contention on what drives rapid EMNE internationalization, particularly for the less explored firms f...
1 CitationsSource
#1Renata Maria Gomes (PUC-Rio: Pontifical Catholic University of Rio de Janeiro)H-Index: 1
#2Jorge Carneiro (PUC-Rio: Pontifical Catholic University of Rio de Janeiro)H-Index: 9
Last. Luis Antonio Dib (UFRJ: Federal University of Rio de Janeiro)H-Index: 3
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Purpose The purpose of this paper is to identify patterns for the intra-market expansion of international branded retailers on a continent-sized emerging market using the network approach. Design/methodology/approach A multiple-case study design of four foreign branded retailers that have expanded onto regional markets in Brazil is used. Findings The intra-market expansion process shares similarities with the cross-market expansion process; is influenced by the relationships of foreign branded r...
1 CitationsSource