Determinants of the governance structure of the international franchise firm
Abstract
Purpose The governance structure of international franchise firms varies from higher control modes, such as wholly owned subsidiaries and joint venture franchising, to lower control modes, such as area development and master franchising. Based on organizational economics, strategic management, and international business perspectives, the purpose of this paper is to use the case study analysis to empirically evaluate an integrative model on the...
Paper Details
Title
Determinants of the governance structure of the international franchise firm
Published Date
Nov 13, 2017
Volume
34
Issue
6
Pages
814 - 884
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