Role of Entrepreneurial Orientation and Social Media on New Product Creation: A Socialnomics view

Using a capabilities view as a conceptual underpinning, we examine the combinative role of entrepreneurial innovation (EO) and strategic use of social media (SSM) on a firm’s ability to introduce new products (NPI). We propose that entrepreneurial orientation fosters a firm’s ability to introduce new products, and the relationship between entrepreneurial orientation and new product introductions is mediated by a firm’s ability to strategically...