Original paper
Role of Entrepreneurial Orientation and Social Media on New Product Creation: A Socialnomics view
Abstract
Using a capabilities view as a conceptual underpinning, we examine the combinative role of entrepreneurial innovation (EO) and strategic use of social media (SSM) on a firm’s ability to introduce new products (NPI). We propose that entrepreneurial orientation fosters a firm’s ability to introduce new products, and the relationship between entrepreneurial orientation and new product introductions is mediated by a firm’s ability to strategically...
Paper Details
Title
Role of Entrepreneurial Orientation and Social Media on New Product Creation: A Socialnomics view
Published Date
Aug 1, 2017
Volume
2017
Issue
1
Pages
11915 - 11915
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