Original paper
Continued value creation in crowdsourcing from creative process engagement
Abstract
Purpose Crowdsourcing delivers creative ideas for the issuing firm, but participants’ engagement in the creative process also creates additional benefits to firms and participating customers. The purpose of this study is to investigate if these spill-over values endure over time. With data from two time point, i.e. at submission and after announcement of the contest winners, we examine the relationship between the degree of a participant’s...
Paper Details
Title
Continued value creation in crowdsourcing from creative process engagement
Published Date
Nov 27, 2017
Volume
32
Issue
1
Pages
19 - 33
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