Impact of employer branding on organization’s performance
Abstract
An increasing number of organizations embark on employer branding although this practice is not theoretically supported. Our study explores the employer brand by employing branding that examines the interrelation between the elements and the branding process’ outcomes. Our study is based on the employer branding model having two major components: the employer brand (with interrelated internal and external images) and the efficiency outcomes...
Paper Details
Title
Impact of employer branding on organization’s performance
Published Date
Jul 3, 2017
Volume
22
Issue
3
Pages
153 - 170
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