La comunicazione web dei quartieri fieristici

Purpose of the paper null null : The main goal is to outline the trends and role played by the web communication within the international Trade Fair scenario. Then, the adequacy of the online communicative activities, adopted by the Italian Exhibition centers, is evaluated. null null null null null Methodology null null : A systematic review (aimed at identify the academic articles focused on the Trade Shows field between 1996 and 2016 and in...