Match!
Ilaria Curina
University of Urbino
BusinessMarketingOnline presence managementPhenomenonOnline advertising
12Publications
2H-index
7Citations
What is this?
Publications 12
Newest
#1Ilaria Curina (University of Urbino)H-Index: 2
#2Barbara Francioni (University of Urbino)H-Index: 10
Last. Marco Cioppi (University of Urbino)H-Index: 5
view all 4 authors...
Abstract The purpose of this study is to investigate the brand hate phenomenon for service products in a cross-channel setting (offline/online environment). To reach this objective, structural equation modeling was employed on a sample of 265 consumers. Findings reveal that brand hate positively influences offline negative word-of-mouth (NWOM), online complaining, and non-repurchase intention. Furthermore, while offline NWOM has a positive effect on non-repurchase intention, online complaining h...
1 CitationsSource
The purpose of this 22-year paper is to synthetize business and management literature in the context of online presence, online visibility and online reputation concepts. In particular, this paper aims to generalize the analysis by investigating the level of interest of the Internet, digital and interactive marketing-focused literature, as well as the more general business and management one towards these topics.,To identify the existence or otherwise of an online presence, visibility and reputa...
Source
#1Elisabetta SavelliH-Index: 5
#2Barbara FrancioniH-Index: 10
Last. Ilaria CurinaH-Index: 2
view all 3 authors...
This paper aims to address the food waste phenomenon by investigating the relationship between healthy lifestyle and food waste intensity and by considering the mediating role of food waste preventing behavior on such a relationship.,Based on an online survey of 1,941 UK millennial consumers, the research hypotheses were tested using the PLS-PM approach to structural equation model.,The results reveal that both the consumption of healthy food and the habit of eating at home enhance food waste re...
Source
#1Ilaria Curina (University of Urbino)H-Index: 2
#2Barbara Francioni (University of Urbino)H-Index: 10
Last. Elisabetta Savelli (University of Urbino)H-Index: 5
view all 4 authors...
ABSTRACTThis study aims to describe the nature and main features of brand hate behaviours. In order to achieve this objective, a cluster analysis approach has been adopted, based on a sample of 616...
Source
#1Barbara FrancioniH-Index: 10
#2Ilaria CurinaH-Index: 2
Last. Elena ViganòH-Index: 1
view all 4 authors...
The purpose of this paper is to deepen the global sourcing (GS) phenomenon from the acquiring firms’ viewpoint by analyzing the Italian craft beer sector. This industry has been chosen since it represents a perfect context for the GS activities’ analysis. Notably, different features characterizing this business force Italian breweries to turn to suppliers, located outside their national borders, to purchase the necessary raw materials.,The paper adopts a multiple case study concerning four Itali...
2 CitationsSource
#1Tonino Pencarelli (University of Urbino)H-Index: 7
#2Marco Cioppi (University of Urbino)H-Index: 5
Last. Fabio Forlani (University of Perugia)H-Index: 1
view all 4 authors...
This paper analyzes the modalities whereby the restaurant industry is facing the web 2.0 evolution. To achieve this objective, the study adopts multiple approach-types (adoption of an online visibility index, fuzzy-set ideal type analysis and interviews conducted to 33 Italian restaurants). Results highlight relevant gaps between full exploitation of the web potentialities and the best results obtained by the investigated restaurants (subdivided into four different ideal-types based on their onl...
Source
#1Giorgia MasiliH-Index: 2
#2Ilaria CurinaH-Index: 2
The paper aims to identify and analyze the major critical success factors at the base of the rapid internationalization of three different types of Born Global (BG) firms, namely start-up, academic spin-off and company spin-off. Based on a case study analysis, the findings show that the entrepreneurs’ dynamic capabilities, their passion and propensity to take risks, previous international experiences, language skills, the presence of an experienced staff, the ability to nurture relationships and...
Purpose of the paper : The main goal is to outline the trends and role played by the web communication within the international Trade Fair scenario. Then, the adequacy of the online communicative activities, adopted by the Italian Exhibition centers, is evaluated. Methodology : A systematic review (aimed at identify the academic articles focused on the Trade Shows field between 1996 and 2016 and in particular on the web communication role) and a website quality evaluation model are adopted. The ...
Source
#1Tonino Pencarelli (University of Urbino)H-Index: 7
#2Marco Cioppi (University of Urbino)H-Index: 5
Last. Fabio Forlani (University of Perugia)H-Index: 5
view all 4 authors...
The present chapter applies the experience logic to the trade show (TS) sector by analyzing the role of the different stakeholders’ categories (exhibitors, organizers, visitors) in the transformation of trade shows into interactive and experiential platforms. Based on the complexity and the multiple facets characterizing the phenomenon of TSs, the starting objective of this work is to outline, through a review process, the main trends emerging from the recent (2010–2017) business and management ...
Source
#1Marco CioppiH-Index: 5
#2Ilaria CurinaH-Index: 2
Last. Tonino PencarelliH-Index: 7
view all 4 authors...
12