Personalized news stories affect men as well as women
Abstract
Using an online survey with embedded experimental conditions, the study examines gender and generational differences in reader reaction to news reports of mass violence in Africa. Affective response from women was found stronger than for men on 9 of 10 measures of emotion. But the gender gap disappears when the story is personalized. Depending on story framing, older readers tended to express greater affective response than...
Paper Details
Title
Personalized news stories affect men as well as women
Published Date
Jun 1, 2017
Journal
Volume
38
Issue
2
Pages
172 - 186
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History