Original paper
Organic consumption behavior: A social identification perspective
Abstract
Consumer demand for organic food and non-food products has been growing dramatically. This study examines organic consumption behavior from a social identification perspective. Focusing on the central role of organic consumer identification (OCI), or the extent to which individuals categorize themselves as organic consumers, this study theorizes and empirically establishes environmental consumer identification, organic product-related cognitions...
Paper Details
Title
Organic consumption behavior: A social identification perspective
Published Date
Dec 1, 2017
Journal
Volume
62
Pages
190 - 198
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