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Shuili Du
University of New Hampshire
Corporate social responsibilityBusinessMarketingManagementPublic relations
31Publications
12H-index
2,227Citations
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Publications 31
Newest
#1Sara Baskentli (WWU: Western Washington University)H-Index: 1
#2Sankar Sen (CUNY: City University of New York)H-Index: 27
Last. C. B. Bhattacharya (College of Business Administration)H-Index: 31
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Abstract Based on the central premise that corporate social responsibility (CSR) actions are inherently moral acts, we draw upon moral foundations theory to investigate the extent to which consumers' moral foundations affect their pro-company behaviors based on CSR domains. In two studies, our results reveal that when consumers' moral foundations are congruent with CSR domains, positive pro-company behaviors increase. Moreover, this congruency effect is observed only in positive CSR actions but ...
5 CitationsSource
3 CitationsSource
#1Shuili DuH-Index: 12
#2Kun YuH-Index: 2
Source
#1Shuili Du (UNH: University of New Hampshire)H-Index: 12
#2Jos Bartels (Tilburg University)H-Index: 14
Last. Sankar Sen (CUNY: City University of New York)H-Index: 27
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Consumer demand for organic food and non-food products has been growing dramatically. This study examines organic consumption behavior from a social identification perspective. Focusing on the central role of organic consumer identification (OCI), or the extent to which individuals categorize themselves as organic consumers, this study theorizes and empirically establishes environmental consumer identification, organic product-related cognitions (i.e., organic product familiarity and trustworthi...
5 CitationsSource
#1Shuili Du (UNH: University of New Hampshire)H-Index: 12
#2Kun Yu (University of Massachusetts Boston)H-Index: 2
Last. Sankar Sen (CUNY: City University of New York)H-Index: 27
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AbstractPublic policy makers seek to enhance disclosure of firms’ sustainability performance, yet firms debate about whether, or to what extent, they should engage in sustainability reporting. This article seeks to advance current understanding about the business returns to sustainability reporting by examining the short- and long-term investor reactions. Through an event study, this research documents significant short-term stock market reaction to the release of sustainability reports. In part...
5 CitationsSource
#1Shuili Du (UNH: University of New Hampshire)H-Index: 12
#2Jing Wang (UNH: University of New Hampshire)H-Index: 11
Last. Kholekile L. Gwebu (UNH: University of New Hampshire)H-Index: 11
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This study explores the potential role of corporate social responsibility (CSR) in mitigating the damage of data breach, a topic that has received scant attention from the literature. Drawing upon the literatures on CSR, stakeholder theory, and the resource-based view (cites), we conceptualize that firms with greater CSR activities accumulate goodwill and cultivate stronger stakeholder relationships, and thus during times of a crisis, such as a data breach, stakeholders are more likely to give t...
Source
#1Sara BaskentliH-Index: 1
#2Sankar SenH-Index: 27
Last. Shuili DuH-Index: 12
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#1Shuili DuH-Index: 12
#2Valérie SwaenH-Index: 22
Last. Catherine JanssenH-Index: 2
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#1Valérie Swaen (UCL: Université catholique de Louvain)H-Index: 22
#2Catherine Janssen (Lille Catholic University)H-Index: 4
Last. Shuili DuH-Index: 12
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Companies increasingly communicate about their corporate social responsibility (CSR) activities. A key motivator for such communication efforts is that consumers demand to know more about companies’ CSR activities. At the same time, consumers tend to be skeptical toward companies’ CSR claims. Many consumers consider that companies engage in CSR communication mainly for image management—a practice referred to as greenwashing. In the broad context of consumer skepticism, finding ways to enhance th...
1 CitationsSource
#1Shuili DuH-Index: 12
#2Goksel YalcinkayaH-Index: 11
Last. Ludwig Bstieler (UNH: University of New Hampshire)H-Index: 13
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Sustainability and social media use in open innovation play important roles in a firm's new product development (NPD) process. This research examines, in conjunction, the roles of sustainability and social media driven inbound open innovation (SMOI) for a firm's NPD performance, and further, takes a more refined approach by differentiating between different types of SMOI activities. To this end, this research develops and tests a conceptual framework, which predicts that (1) a firm's sustainabil...
19 CitationsSource
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