MNE microfoundations and routines for building a legitimate and sustainable position in emerging markets
Volume: 38, Issue: 9, Pages: 1320 - 1337
Published: Jul 31, 2017
Abstract
Summary A number of studies have analysed how multinational enterprises (MNEs) develop appropriate strategies for managing the institutionally different contexts of various markets. However, we still know rather little about how MNEs manage different institutional pressures when they operate in emerging markets. These markets have a higher level of uncertainty as their values and structures undergo change. This paper investigates the...
Paper Details
Title
MNE microfoundations and routines for building a legitimate and sustainable position in emerging markets
Published Date
Jul 31, 2017
Volume
38
Issue
9
Pages
1320 - 1337
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