Review paper
The role of economic and normative signals in international prosocial crowdfunding: An illustration using market orientation and psychological capital
Abstract
Entrepreneurs in emerging nations are increasingly seeking microloans on international crowdfunding platforms composed of prosocial lenders primarily seeking non-monetary returns. Drawing on signaling theory, we posit that economic signals (as illustrated by market orientation) and normative signals (as illustrated by psychological capital) embedded within borrower narratives will influence funding time. A Computer-Assisted-Text-Analysis (CATA)...
Paper Details
Title
The role of economic and normative signals in international prosocial crowdfunding: An illustration using market orientation and psychological capital
Published Date
Feb 1, 2018
Volume
27
Issue
1
Pages
208 - 217
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