Innovations in consumer research: The virtual food buffet
Abstract
Experimental studies are important in the process of gaining a better understanding of people’s food choices. The present study, which tested the validity of a virtual food buffet, delivers a proof of concept. The proposed method uses virtual reality to simulate a buffet with three different foods from which participants could serve a meal. To determine the validity of the new method, a fake food buffet—known to be a valid and reliable...
Paper Details
Title
Innovations in consumer research: The virtual food buffet
Published Date
Jan 1, 2018
Journal
Volume
63
Pages
12 - 17
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