A Supply Chain Perspective on Strategic Foothold Moves in Emerging Markets

Emerging markets present intriguing growth opportunities, but they are often extremely risky for foreign entrants. Given this riskiness, companies entering emerging markets may establish strategic footholds—small positions that they can later choose to expand (referred to as an attack ) or abandon (referred to as a withdrawal )—rather than making costly large‐scale entries. While scholars have begun to examine the competitive dynamics...