Heterogeneity in Decision Processes: Embedding Extremeness Aversion, Risk Attitude and Perceptual Conditioning in Multiple Heuristics Choice Making

There is an increasing interest, in the discrete choice modelling literature, in alternative behavioural paradigms that represent ways in which individuals make choices when faced with a choice set of alternatives, under conditions defined by revealed preference, stated choice or a mixture of both data sources. Attribute processing has come of age, and we see many studies using process heuristics such as attribute non attendance (ANA), relative...