Technology acceptance among micro-entrepreneurs in marginalized social strata: The case of social innovation in Bangladesh
Abstract
Technology adoption by the marginalized community is indeed an important issue in global poverty reduction. To realize it, this paper contributes by doing an empirical test of the technology acceptance model, amongst those users typically always deprived in the existing social structure. Firstly, the study aims to examine the influence of Technology Readiness Index (TRI) 2.0′s four indicators (optimism, innovativeness, discomfort and insecurity)...
Paper Details
Title
Technology acceptance among micro-entrepreneurs in marginalized social strata: The case of social innovation in Bangladesh
Published Date
May 1, 2017
Volume
118
Pages
236 - 245
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