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Seyedeh Khadijeh Taghizadeh
Universiti Utara Malaysia
BusinessEconomicsMarketingService innovationEntrepreneurship
29Publications
9H-index
194Citations
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Publications 29
Newest
#1Seyedeh Khadijeh Taghizadeh (UUM: Universiti Utara Malaysia)H-Index: 9
#2Syed Abidur Rahman (Sultan Qaboos University)H-Index: 1
Last. Malliga Marimuthu (CDU: Charles Darwin University)H-Index: 12
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AbstractThis study examines the relationship between value co-creation process, idea generation and new service development performance from the perspective of telecommunication companies. Two dimensions of idea generation tested in this framework are internal and external idea generation, and the probable relationship between these two dimensions is further investigated. The data were collected from 78 marketing managers and were statistically analyzed. The findings show that value co-creation ...
1 CitationsSource
#1T. Ramayah (UNIMAS: Universiti Malaysia Sarawak)
#2Syed Abidur Rahman (Sultan Qaboos University)H-Index: 1
Last. Seyedeh Khadijeh Taghizadeh (UUM: Universiti Utara Malaysia)H-Index: 9
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Going green has created significant enthusiasm across the society. However, green entrepreneurial intention is still at evolving stage. The main objective of this study is to reveal the association of entrepreneurial event theory and cultural values theory with the green entrepreneurial intention. Cross sectional survey was conducted through structured questionnaire among the university students. Partial least squares method has been adopted using the SmartPLS 3.0 software for analysing the data...
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The purpose of this paper is to examine the influence of four organizational culture traits, consistency, cooperativeness, effectiveness and innovativeness, on radical and incremental type of service innovations, which leads to new service market performance (NSMP).,The data are collected through a cross-sectional survey of 171 bank managers in Bangladesh and analyzed through structural equation modelling using SmartPLS software.,The results reveal no impact of “consistency” as a cultural trait ...
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#2Jayaraman Krishnaswamy (Taylors University)H-Index: 1
Last. Ali QuaziH-Index: 18
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#1Seyedeh Khadijeh Taghizadeh (UUM: Universiti Utara Malaysia)H-Index: 9
#2Syed Abidur Rahman (UUM: Universiti Utara Malaysia)H-Index: 10
Last. Md. Mosharref Hossain (UUM: Universiti Utara Malaysia)H-Index: 1
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This paper examines the influence of three dimensions of customer knowledge management – knowledge from customer, knowledge for customer and knowledge about customer – on innovation capabilities (speed and quality) and new service market performance.,The model links three dimensions of customer knowledge management to two dimensions of innovation capabilities. Further, the model links two dimensions of innovation capabilities to new service market performance. Analysis was conducted through stru...
11 CitationsSource
#1Thurasamy Ramayah (IBS: International Business School, Germany)H-Index: 37
#2Lam Siew Lian (Universiti Sains Malaysia)
Last. Seyedeh Khadijeh Taghizadeh (UUM: Universiti Utara Malaysia)H-Index: 9
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This study attempts to validate the extended theory of planned behaviour (TPB) model to study mobile money services adoption among Malaysian consumers. A total of 200 usable questionnaires were secured using a structured questionnaire. We used the second-generation analysis of partial least square (PLS) using SmartPLS to test the hypotheses developed for this study. The analysis showed that perceived ease of use, perceived risk and convenience are the major predictors of the attitude of mobile m...
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#1Syed Abidur Rahman (UUM: Universiti Utara Malaysia)H-Index: 10
#2Seyedeh Khadijeh Taghizadeh (UTP: Universiti Teknologi Petronas)H-Index: 9
Last. Mirza Mohammad Didarul Alam (United International University)H-Index: 1
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Technology adoption by the marginalized community is indeed an important issue in global poverty reduction. To realize it, this paper contributes by doing an empirical test of the technology acceptance model, amongst those users typically always deprived in the existing social structure. Firstly, the study aims to examine the influence of Technology Readiness Index (TRI) 2.0′s four indicators (optimism, innovativeness, discomfort and insecurity) on bKash entrepreneurs' perceived ease of use (PEO...
8 CitationsSource
#1Seyedeh Khadijeh Taghizadeh (UTP: Universiti Teknologi Petronas)H-Index: 9
#2Syed Abidur Rahman (UUM: Universiti Utara Malaysia)H-Index: 10
Last. Noor Hazlina AhmadH-Index: 17
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In the multifaceted as well as vibrant telecommunications industry, service innovation management is a relatively new paradigm, which has attracted the attention of scholars and practitioners. Thus, this study embarks on to compare the practices of service innovation management between Malaysia and Bangladesh telecommunications industry. The strategy, process, organization, tool/technology and system (SPOTS) model with 26 indicators was employed to compare the management practices among these tw...
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#1Seyedeh Khadijeh Taghizadeh (Petronas)H-Index: 9
#2Syed Abidur Rahman (UUM: Universiti Utara Malaysia)H-Index: 10
Last. Thurasamy Ramayah (Universiti Sains Malaysia)H-Index: 37
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1 CitationsSource
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