Consumer profile analysis for different types of meat in Spain
Abstract
It is important to analyse the consumer profile of each type of meat to better adapt the marketing mix to each one. To this end, we examined the average consumption frequency of different types of meat based on two methodologies: consumer segmentation using the food-related lifestyle (FRL) framework, giving rise to 4 segments, and analysis of socio-demographic profiles. The variables used were: sex, age, educational level, social class, number...
Paper Details
Title
Consumer profile analysis for different types of meat in Spain
Published Date
Jul 1, 2017
Journal
Volume
129
Pages
120 - 126
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