Uses and gratifications of social networking sites for bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram, and Snapchat

Applying uses and gratifications theory (UGT) and social capital theory, our study examined users of four social networking sites (SNSs) (Facebook, Twitter, Instagram, and Snapchat), and their influence on online bridging and bonding social capital. Results (N = 297) found that Twitter users had the highest bridging social capital, followed by Instagram, Facebook, and Snapchat, while Snapchat users had the highest bonding social capital,...