Review paper
Research trajectories of Service-Dominant Logic: Emergent themes of a unifying paradigm in business and management
Abstract
We describe the research trajectories associated with S-D Logic and the scholarly activity it encompasses across a breadth of disciplines by conducting a bibliometric analysis of a body of literature citing two fundamental S-D Logic publications between 2004–2014. The bibliometric analysis reveals four pertinent research trajectories: Value co-creation, Resources (incl. integration), Brands, and Innovation. These empirical findings are supported...
Paper Details
Title
Research trajectories of Service-Dominant Logic: Emergent themes of a unifying paradigm in business and management
Published Date
May 1, 2017
Volume
63
Pages
53 - 68
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