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Industrial Marketing Management
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Published on Sep 1, 2019in Industrial Marketing Management4.78
Rocío Rodríguez2
Estimated H-index: 2
,
Francisco-Jose Molina-Castillo13
Estimated H-index: 13
(University of Murcia),
Göran Svensson34
Estimated H-index: 34
Abstract Almost any firm faces a change during its life that requires a redefinition of the business model to be more innovative, namely business model innovation (BMI) that designs an architecture to create, capture and deliver value to customers in the marketplace and society. These changes are a great opportunity to improve revenue and costs, but the associated organizational complexity also has drawbacks, due to the set of interrelationships and linkages within the firm. This situation could...
Published on Sep 1, 2019in Industrial Marketing Management4.78
Robert E. Morgan31
Estimated H-index: 31
(Cardiff University),
Dario Miočević6
Estimated H-index: 6
(University of Split),
Dennis Herhausen (KEDGE Business School)
Published on Sep 1, 2019in Industrial Marketing Management4.78
Abdul Jabbar3
Estimated H-index: 3
(University of Huddersfield),
Pervaiz Akhtar7
Estimated H-index: 7
(UKC: University of Kent),
Shilpa S. Dani14
Estimated H-index: 14
(University of Huddersfield)
Abstract The collection of big data from different sources such as the internet of things, social media and search engines has created significant opportunities for business-to-business (B2B) industrial marketing organizations to take an analytical view in developing programmatic marketing approaches for online display advertising. Cleansing, processing and analyzing of such large datasets create challenges for marketing organizations — particularly for real-time decision making and comparative ...
Published on Sep 1, 2019in Industrial Marketing Management4.78
Shiwei Sun (BIT: Beijing Institute of Technology), Dianne Hall16
Estimated H-index: 16
(AU: Auburn University),
Casey G. Cegielski16
Estimated H-index: 16
(AU: Auburn University)
Abstract Grounded in the diffusion of innovation theory (DOI), institutional theory, configuration theory, and technology-organization-environment (TOE) framework, the study proposes a model incorporating factors in technological, organizational and environmental contexts that may influence an organization's decision to adopt big data strategies. Using survey data collected from Chinese companies, eight factors in three categories are tested utilizing a structural equation modeling (SEM) and Fuz...
Published on Sep 1, 2019in Industrial Marketing Management4.78
Ying Wang1
Estimated H-index: 1
(Minjiang University),
Fu Jia13
Estimated H-index: 13
(Ebor: University of York)
+ 2 AuthorsLujie Chen (Xi'an Jiaotong-Liverpool University)
Abstract Cross-border e-commerce is becoming increasingly popular around the world. With the development of technology, competition has gradually shifted from commodity-based attributes, such as cost and quality, to a supply chain's service capacity for e-commerce. Within this context, the present paper delineates how cross-border e-commerce firms can generate supply chain service capabilities that yield improvements in supply chain relationship quality to e-tailors and other platform users. Ins...
Published on Sep 1, 2019in Industrial Marketing Management4.78
Fanny Romestant1
Estimated H-index: 1
Abstract This article explores the involvement of stakeholders agencing sustainability in the context of megaprojects, which represent an extreme setting with inherent uncertainty and complexity. Through the concept of milieu, project marketing has for many years studied the diversity of actors, their heterogeneous nature and their multiple interactions, but without really tackling the issue of sustainability. As part of a three-year interaction with a rail supplier company, this research is bas...
Published on Sep 1, 2019in Industrial Marketing Management4.78
Nukhet Harmancioglu13
Estimated H-index: 13
(Koç University),
Maria Sääksjärvi13
Estimated H-index: 13
(TU Delft: Delft University of Technology),
Erik Jan Hultink34
Estimated H-index: 34
(TU Delft: Delft University of Technology)
Abstract How can a firm achieve ambidexterity? The present study proposes that the answer to this question lies in the distinction between ambidextrous culture and ambidextrous innovation. Drawing upon organizational learning theory and the source-position-performance framework, we propose that ambidexterity requires the adoption of two important organizational cultures, willingness to cannibalize (WTCA) and willingness to combine existing knowledge (WTCO), which allow firms to attain superior p...
Published on Sep 1, 2019in Industrial Marketing Management4.78
Oriol Iglesias11
Estimated H-index: 11
(Ramon Llull University),
Polina Landgraf (IE University)+ 2 AuthorsNikolina Koporcic (University of Nottingham)
Abstract Traditionally, corporate brand identity was considered to be directed and controlled by managers. However, more recent research has begun to recognize the limits of this view, which has led to the emergence of a stakeholder-driven, dynamic perspective, in which multiple stakeholders co-create diverse corporate brand meanings. This perspective argues that while managers have influence over the essence of the corporate brand, other stakeholders imprint and share their own interpretations....
Published on 2019in Industrial Marketing Management4.78
Scott B. Friend9
Estimated H-index: 9
(Miami University),
Avinash Malshe13
Estimated H-index: 13
(University of St. Thomas (Minnesota)),
Gregory J. Fisher3
Estimated H-index: 3
(Miami University)
Abstract As existing business-to-business value co-creation (VCC) contracts approach their planned expiration, customers evaluate incumbent suppliers when forming their decisions to re-engage or defect. During this late stage of VCC, supplier sales and service personnel perform unique activities to support one another and foster VCC re-engagement. To investigate this sales-service interplay, the authors employ an exploratory inquiry consisting of 115 depth interviews across 63 customer accounts....
Published on Aug 1, 2019in Industrial Marketing Management4.78
Jing Dai8
Estimated H-index: 8
(University of Nottingham),
Wen Che2
Estimated H-index: 2
(ZJU: Zhejiang University)
+ 1 AuthorsYongyi Shou7
Estimated H-index: 7
(ZJU: Zhejiang University)
Abstract This exploratory study investigates how cold chain logistics service providers (LSPs) in emerging markets gain competitive advantage through service innovation, and how state ownership and regulatory pressure influence their innovation practices. By applying a multiple-case study research design, this study examines service innovation in four leading cold chain LSPs in China. For each case, specific service innovation practices are documented and coded according to the service innovatio...
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