Industrial Marketing Management
Papers 3716
1 page of 372 pages (3,716 results)
#1Subhan UllahH-Index: 4
#2Ghasem ZaefarianH-Index: 10
Last. Farid UllahH-Index: 1
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#1Timothy G. Hawkins (UNT: University of North Texas)H-Index: 1
#2Michael J. Gravier (Bryant University)
Last. William A. Muir (NPS: Naval Postgraduate School)H-Index: 1
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Abstract Given the level of outsourcing, supplier performance evaluation (SPE) is a critical supply chain process. SPEs are used to record supplier performance levels to inform future supplier selections, and thus mitigate the risk of adverse selection. Numerous weaknesses associated with industrial buyers' collection and use of supplier performance information call SPE effectiveness into question. The risk-related factors affecting SPE effectiveness have not been empirically explored, including...
#1Simon Kelly (Ebor: University of York)
#2John Nicholson (University of Huddersfield)H-Index: 8
Last. Ross Brennan (University of Hertfordshire)H-Index: 20
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Abstract The paper considers doctoral supervision between a candidate grounded in practice and a practice sensitive supervisor. The paper presents five autoethnographies to embellish a. conceptual argument. The contribution made lies at the nexus between three literatures; doctoral supervision, engaged scholarship and performativity. The paper contributes to the performativity literature by adding a principle of performative co-creation to frameworks which consider the emergence of performativit...
#1Yi Liu (SJTU: Shanghai Jiao Tong University)H-Index: 28
#2Daniel Chen (TCU: Texas Christian University)
Last. Wei Gao (SWU: Southwest University)
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Abstract Business-to-business (B2B) electronic platforms have become important channels for transforming traditional modes of transaction. The success of these platforms relies heavily on the platform firms' customer orientation (CO) practices, which are designed to attract both sellers and buyers. This study draws on the cross network effect theory to explore whether and how a B2B e-commerce platform firm's (in)congruent CO strategic initiatives toward sellers or buyers affect the firm's perfor...
#1Bing Xu (ZJSU: Zhejiang Gongshang University)
#2Shenghong Zhang (ZJSU: Zhejiang Gongshang University)
Last. Xiaohui Chen (ZJSU: Zhejiang Gongshang University)
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Abstract The difficulty for startups to secure financing is an important issue in relation to the economic progress of developing countries. As the main financing channel for startups, informal financing is a popular topic in theoretical and practical circles. Using data on 113,656 loans to startups in Wenzhou, China, from 2016 to 2018, this paper measures the uncertainty of financing rates. The results show that from the perspective of fund suppliers, micro-loan company lending is more uncertai...
#1Rebecca Ru-Yuh Liu (Lancaster University)H-Index: 3
#2Jekaterina Rindt (Lancaster University)H-Index: 2
Last. Susan Hart (Durham University)H-Index: 33
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Abstract This paper examines how firms learn in new product development (NPD) networks. While existing research in business and industrial marketing has significantly advanced our understanding of learning within single firms and in dyadic relationships, our knowledge of inter-firm learning across direct and indirect business relationships in NPD networks remains limited. We address this limitation by conducting multiple case study research to develop a more holistic understanding of learning in...
#1Adam Lindgreen (CBS: Copenhagen Business School)H-Index: 37
#2C. Anthony Di Benedetto (TU: Temple University)H-Index: 36
Abstract The academic's tasks are usually succinctly described as research, teaching, and service. To be successful in one's career, each of these must be kept in balance, and prioritized correctly. This is challenging, as the tasks usually are running in parallel, all are time demanding, and any one task can become overwhelming as deadlines approach. We first take a deeper look at the various tasks that must be balanced by the academic. Following that discussion, we provide a series of suggesti...
#1Ron Berger (SHU: Sheffield Hallam University)H-Index: 10
#2Bradley R. Barnes (HKU: University of Hong Kong)H-Index: 1
Last. Ramendra Singh (IIM-C: Indian Institute of Management Calcutta)H-Index: 12
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Abstract The study seeks to further advance our understanding of the complexities and challenges facing international managers when conducting business in an Indian context. Drawing on survey data from managers in over 300 companies, the study suggests that in-order to enhance performance in a business-to-business context within India, there is a need to nurture satisfactory business relationships through the practice of Jaan – pehchaan. Specifically, the study revealed that relationship satisfa...
Top fields of study
Marketing management
New product development
Marketing research
Knowledge management