Antecedents and Implications of Expiration Date Search Effort
Abstract
When consumers search for and check expiration dates, the risk of purchasing and consuming a stale and denigrated quality product reduces. Since checking expiration dates has a significant impact on consumers' purchase and consumption decision making, the authors investigate what motivates consumers to search for expiration dates while shopping for and before consuming perishable grocery products. This research adapts and extends the information...
Paper Details
Title
Antecedents and Implications of Expiration Date Search Effort
Published Date
Feb 3, 2017
Journal
Volume
52
Issue
2
Pages
229 - 251
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