Lying or longing for likes? Narcissism, peer belonging, loneliness and normative versus deceptive like-seeking on Instagram in emerging adulthood

Published on Jun 1, 2017in Computers in Human Behavior4.31
· DOI :10.1016/j.chb.2017.01.037
Tara M. Dumas7
Estimated H-index: 7
(UWO: University of Western Ontario),
Matthew A. Maxwell-Smith4
Estimated H-index: 4
(UWO: University of Western Ontario)
+ 1 AuthorsPaul A. Giulietti1
Estimated H-index: 1
(UWO: University of Western Ontario)
Abstract We examined the extent to which emerging adults engage in different behaviors on Instagram, a popular social networking site, to gain attention and validation from others via “likes.” We also examined individual differences in the frequency of like-seeking behavior and motives for Instagram use as mediators of these relationships. Participants ( N  = 198 and 265 (replication study)) were recruited via an online crowdsourcing portal to complete a survey. Results demonstrated that, as predicted, participants engaged in an assortment of different like-seeking behaviors. Further, a two-factor solution emerged, with like-seeking behavior separated by whether they were normative (i.e., common or accepted, e.g., using filters or hashtags) or deceptive (e.g., buying likes or changing one’s appearance in photos using software). Deceptive like-seeking was predicted by stronger narcissism and a weaker sense of peer belonging, whereas normative like-seeking was predicted by stronger narcissism and a stronger sense of peer belonging. Further, consistent with hypotheses, significant mediators of the relation between narcissism and deceptive like-seeking included motives to use Instagram to increase popularity and showcase creativity. Results help to identify young people who are more susceptible to engaging in deceptive, potentially harmful acts to gain attention and validation on Instagram.
  • References (32)
  • Citations (14)
#1Shannon GreenwoodH-Index: 1
#2Andrew PerrinH-Index: 2
Last.Maeve DugganH-Index: 8
view all 3 authors...
#1Jang Ho Moon (Sookmyung Women's University)H-Index: 2
#2Eunji Lee (KU: Korea University)H-Index: 5
Last.Yongjun Sung (KU: Korea University)H-Index: 23
view all 5 authors...
#1Pavica Sheldon (UAH: University of Alabama in Huntsville)H-Index: 10
#2Katherine Bryant (UAH: University of Alabama in Huntsville)H-Index: 1
#1Kasey Stanton (ND: University of Notre Dame)H-Index: 8
#2Stephanie Ellickson-Larew (ND: University of Notre Dame)H-Index: 6
Last.David Watson (ND: University of Notre Dame)H-Index: 84
view all 3 authors...
#1Carolyn McNamara Barry (Loyola University Maryland)H-Index: 7
#2Stephanie D. Madsen (McDaniel College)H-Index: 18
Last.Alyssa DeGraceH-Index: 2
view all 3 authors...
#1Peter K. Jonason (University of Western Sydney)H-Index: 35
#2Minna Lyons (University of Liverpool)H-Index: 15
Last.Philip A. Vernon (UWO: University of Western Ontario)H-Index: 47
view all 4 authors...
Jan 1, 2014 in ICWSM (International Conference on Weblogs and Social Media)
#1Yuheng Hu (ASU: Arizona State University)H-Index: 10
#2Lydia Manikonda (ASU: Arizona State University)H-Index: 6
Last.Subbarao Kambhampati (ASU: Arizona State University)H-Index: 38
view all 3 authors...
Cited By14
#1Sonja Jung (University of Ulm)H-Index: 2
#2Cornelia Sindermann (University of Ulm)H-Index: 6
Last.Christian Montag (University of Ulm)H-Index: 32
view all 7 authors...
#1S. Venus Jin (Sejong University)
#2Ehri Ryu (BC: Boston College)H-Index: 1
Last.Aziz Muqaddam (MSU: Michigan State University)H-Index: 1
view all 3 authors...
View next paperInstagram: Motives for its use and relationship to narcissism and contextual age