Can disclaimer labels or Dove Evolution commercial mitigate negative effects of thin-ideal exposure?

Volume: 24, Issue: 7, Pages: 918 - 928
Published: Jan 30, 2017
Abstract
We examined the comparative effectiveness of the Dove Evolution commercial and disclaimer labels as media literacy interventions. Women ( N = 287) viewed thin-ideal images by themselves, preceded by the Dove Evolution commercial, or containing specific or generic disclaimer labels. Participants completed pre- and post-test measures of body satisfaction, post-test social comparison, and media literacy. Interventions were not effective in...
Paper Details
Title
Can disclaimer labels or Dove Evolution commercial mitigate negative effects of thin-ideal exposure?
Published Date
Jan 30, 2017
Volume
24
Issue
7
Pages
918 - 928
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