Review paper

Communication evaluation and measurement

Volume: 22, Issue: 1, Pages: 2 - 18
Published: Feb 6, 2017
Abstract
Purpose The purpose of this paper is to examine the status quo of communication evaluation and measurement practices in communication departments of companies, non-profits, and other organizations across Europe. Design/methodology/approach The study argues that the challenge to conduct reliable measurement is threefold: first, communication professionals have to understand and develop skills how to conduct evaluation; second, they have to...
Paper Details
Title
Communication evaluation and measurement
Published Date
Feb 6, 2017
Volume
22
Issue
1
Pages
2 - 18
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