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Sophia Charlotte Volk
Leipzig University
15Publications
3H-index
26Citations
Publications 15
Newest
Published on Jan 1, 2019
Ansgar Zerfaß8
Estimated H-index: 8
,
Sophia Charlotte Volk3
Estimated H-index: 3
Published on Jan 1, 2019
Ansgar Zerfaß8
Estimated H-index: 8
(Leipzig University),
Sophia Charlotte Volk3
Estimated H-index: 3
(Leipzig University)
Welche Vorreiter bei der Anwendung von Managementtools gibt es in deutschen Kommunikationsabteilungen? Funf Fallstudien international operierender deutscher Unternehmen veranschaulichen in diesem Kapitel, welche Tools in unterschiedlichen Situationen priorisiert werden und wie der Einsatz in der Praxis gelingt. Es werden Anwendungsbeispiele fur die folgenden Tools aus diesem Buch zusammengetragen: Stakeholder-Map, Zielhaus, Zieleradar, Themenplanung, Swim Lanes, Checklisten, Communication Scorec...
Published on Jan 1, 2019
Ansgar Zerfaß8
Estimated H-index: 8
,
Sophia Charlotte Volk3
Estimated H-index: 3
Published on Jan 1, 2019
Ansgar Zerfaß8
Estimated H-index: 8
,
Sophia Charlotte Volk3
Estimated H-index: 3
Published on Jan 1, 2019
Ansgar Zerfaß8
Estimated H-index: 8
,
Sophia Charlotte Volk3
Estimated H-index: 3
Published on Nov 5, 2018in Journal of Communication Management
Ansgar Zerfass19
Estimated H-index: 19
,
Sophia Charlotte Volk3
Estimated H-index: 3
The purpose of this paper is to clarify and demonstrate the core contributions of communication departments to organizational success beyond traditional ideas of messaging or information distribution. The main aim is to develop a better understanding of the different facets of value that the communication function delivers by introducing a distinction between strategic and operational contributions, following established management models.,The research is based on an extensive literature review ...
Published on Nov 5, 2018in Journal of Communication Management
Ansgar Zerfass19
Estimated H-index: 19
(BI Norwegian Business School),
Sophia Charlotte Volk3
Estimated H-index: 3
(Leipzig University)
Sophia Charlotte Volk3
Estimated H-index: 3
(Leipzig University),
Ansgar Zerfass19
Estimated H-index: 19
(BI Norwegian Business School)
ABSTRACTThis article seeks to build a better understanding of the concept of alignment, which has been acknowledged as a central aspect of strategic communication, but never explicitly defined. Building upon a comprehensive literature review and systematization of concepts at the nexus of strategic communication and management research, a working definition and an integrative conceptual framework of alignment of strategic communication are suggested. The new definition describes alignment of str...
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