We like to see you in the gym—A field experiment on financial incentives for short and long term gym attendance

This paper presents a field experiment to analyze whether financial incentives, conditional on attending the gym, can increase gym attendance of members of an off-campus gym both in the short run (two quarters of a year) and in the long run (the next two quarters of the year). The incentivized subjects received a rebate of approximately 10% of the average membership fee conditional on attending the gym at least once per week in 11 of the 13...