The Impact of Customer Involvement on New Product Development: Contingent and Substitutive Effects
Volume: 34, Issue: 1, Pages: 60 - 80
Published: Jul 28, 2016
Abstract
More and more companies are actively involving their customers in the new product development (NPD) process. However, there is little consensus regarding the contribution of customer involvement to new product outcomes. A better understanding of this contribution can shed light on whether and when it is worthwhile to involve customers and thus provide firms better guidelines for making such decisions. This study examines the effects of two forms...
Paper Details
Title
The Impact of Customer Involvement on New Product Development: Contingent and Substitutive Effects
Published Date
Jul 28, 2016
Volume
34
Issue
1
Pages
60 - 80
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History