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Why strategy execution unravels— and what to do about it

Volume: 93, Issue: 3, Pages: 13
Published: Jan 1, 2015
Abstract
The article discusses how firms can improve their strategy execution by considering several myths about execution as revealed by a multi-year study involving over 250 companies. The authors observe that managers often believe they need to better align strategy with activities, whereas research indicates most firms have no problems with alignment. Other mistakes companies make include strict adherence to plans and budgets when events suggest...
Paper Details
Title
Why strategy execution unravels— and what to do about it
Published Date
Jan 1, 2015
Volume
93
Issue
3
Pages
13
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