A Cross-Cultural Study on the Value Structure of Mobile Internet Usage: Comparison Between Korea and Japan.

As the mobile Internet has been used explosively worldwide, the effects of cultural factors on mobile Internet have been an interesting issue. The objectives of this study are to examine the usage patterns of the mobile Internet in different countries and to interpret these differences from a cross-cultural perspective. We propose a value structure in order to investigate the cross-cultural differences in mobile Internet usage. The value...