The role of narcissism in self-promotion on Instagram

Volume: 101, Pages: 22 - 25
Published: Oct 1, 2016
Abstract
Instagram, the rising photo-sharing social networking site, has gained an enormous amount of global popularity. This study examined the relationship between narcissism and Instagram users' self-promoting behavior. A total of 212 active Instagram users in Korea completed an online survey. The results showed that individuals higher in narcissism tended to post selfies and self-presented photos, update their profile picture more often, and spend...
Paper Details
Title
The role of narcissism in self-promotion on Instagram
Published Date
Oct 1, 2016
Volume
101
Pages
22 - 25
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