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Yongjun Sung
Korea University
69Publications
23H-index
1,776Citations
Publications 69
Newest
#1Jungyong Ahn (KU: Korea University)
#2Ahyeon Kim (KU: Korea University)
Last.Yongjun Sung (KU: Korea University)H-Index: 23
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AbstractWhile previous co-branding research sheds light on the effects of perceived fit between partner brands, the findings have been limited to only two types of perceived fit: product category a...
#1Eunji Lee (KU: Korea University)H-Index: 5
#2Tae Rang Choi (University of Texas at Austin)H-Index: 2
Last.Yongjun Sung (KU: Korea University)H-Index: 23
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Abstract. Despite the continued attention on the distinct behavioral and relational outcomes of narcissism and self-esteem, limited academic research has been devoted to investigating the influence...
This study investigates how corporate character is shaped by organizational symmetrical communication and its effects on the quality of employee-organization relationships. Results of an online survey with 314 working adults in the United States showed that symmetrical internal communication plays an important role in defining the organization’s positive character of agreeableness (i.e., warmth, empathy, and integrity), enterprise (i.e., modernity, adventure, and boldness), and competence (i.e.,...
#1Tae Rang Choi (University of Texas at Austin)H-Index: 1
#2Tae Rang Choi (University of Texas at Austin)
Last.Yongjun Sung (KU: Korea University)
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Abstract With the increasing popularity of image-based social networking applications (apps), such as Snapchat and Instagram, social media users express multifaceted aspects of their self-concept online, while remaining concerned about privacy issues. This study investigates the determinants behind the choice to use a social networking site (SNS) platform and predicts that the type of self an individual wants to express through the platform and their level of privacy concerns will play an import...
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