India's Vegetable Oil Economy and Consumer Preference for Blended Soybean Oil in South India

Oil seeds and edible oils are the essential commodities in Indian trade. Among the edible oils, soybean oil is highly recommended for reducing the level of bad cholesterol in the blood. Though it is used in large quantities in other parts of India, its usage in South India is quite limited. The analysis of growth rate of total oil seeds area in India showed a positive growth of 0.75%, and the production statistics revealed a growth rate of 2.98%...