Review paper
Perceived convenience retailer innovativeness: how does it affect consumers?
Abstract
Purpose – The purpose of this paper is to examine the influence of consumers’ perceptions of convenience retailer innovativeness on their perceived value (PV) and store patronage intentions (PIs). Design/methodology/approach – A three-step PCRI-PV-PI model that integrates perceived convenience retailer innovativeness (PCRI), PV, and PIs is proposed. The moderating effect of consumer innovativeness on the relationship between PCRI and PIs is also...
Paper Details
Title
Perceived convenience retailer innovativeness: how does it affect consumers?
Published Date
May 16, 2016
Journal
Volume
54
Issue
4
Pages
946 - 964
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