Growing on Steroids: Rapidly Scaling the User Base of Digital Ventures Through Digital Innovation
Volume: 41, Issue: 1, Pages: 301 - 314
Published: Jan 1, 2017
Abstract
Digital ventures, start-ups growing by drawing on and adding to digital infrastructures, can scale their business at an unprecedented pace. We view such rapid scaling as a generative process by which a venture’s user base increases significantly...
Paper Details
Title
Growing on Steroids: Rapidly Scaling the User Base of Digital Ventures Through Digital Innovation
Published Date
Jan 1, 2017
Volume
41
Issue
1
Pages
301 - 314
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