Review paper
Customer experiences with brands: Literature review and research directions
Abstract
The concept of customer experience is evolving to an ever more imperative area of study within the marketing discipline. Despite its importance and the positive attention this concept is receiving in the literature, the explanation of customer experiences remains vague and a thorough theoretical foundation is lacking. This paper addresses this gap in the literature facilitating a brand-management understanding of the concept of customer...
Paper Details
Title
Customer experiences with brands: Literature review and research directions
Published Date
Oct 31, 2011
Journal
Volume
11
Issue
3
Pages
205 - 225
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History