‘Strong is the new skinny’: A content analysis of #fitspiration images on Instagram:

Published on Jul 1, 2018in Journal of Health Psychology2.256
· DOI :10.1177/1359105316639436
Marika Tiggemann76
Estimated H-index: 76
(Flinders University),
Mia Zaccardo3
Estimated H-index: 3
(Flinders University)
‘Fitspiration’ is an online trend designed to inspire viewers towards a healthier lifestyle by promoting exercise and healthy food. This study provides a content analysis of fitspiration imagery on the social networking site Instagram. A set of 600 images were coded for body type, activity, objectification and textual elements. Results showed that the majority of images of women contained only one body type: thin and toned. In addition, most images contained objectifying elements. Accordingly, while fitspiration images may be inspirational for viewers, they also contain a number of elements likely to have negative effects on the viewer’s body image.
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