The effects of past satisfaction and commitment on the future intention to internationalize

Volume: 11, Issue: 2, Pages: 256 - 272
Published: Apr 18, 2016
Abstract
Purpose – The purpose of this paper is to provide evidence that firms that are more committed to internationalization, systematically differ from firms that are less committed to internationalization in their future intention to engage in foreign direct investment (FDI). The authors analyzed data from 42 large Brazilian multinational enterprises (MNEs) and found that results support previous research on the degree of satisfaction with prior...
Paper Details
Title
The effects of past satisfaction and commitment on the future intention to internationalize
Published Date
Apr 18, 2016
Volume
11
Issue
2
Pages
256 - 272
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