Design-led organisations : A multiple-case study of the interplay between design and marketing
Published: Jan 1, 2011
Abstract
The overall purpose of this thesis is to contribute to the knowledge base concerning the interplay between design and marketing. Based on the findings from the empirical studies, the aim of this th...
Paper Details
Title
Design-led organisations : A multiple-case study of the interplay between design and marketing
Published Date
Jan 1, 2011
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History