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Ingela Lindahl
Linköping University
11Publications
2H-index
14Citations
Publications 11
Newest
Ingela Lindahl2
Estimated H-index: 2
The literature presents a number of advantages regarding companies’ strategic focus on product design, arguing that the dimension of visual aesthetics in products may help a company to create comme ...
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Fredrik Nordin13
Estimated H-index: 13
(Stockholm University),
Ingela Lindahl2
Estimated H-index: 2
(Linköping University),
Staffan Brege11
Estimated H-index: 11
(Linköping University)
The purpose of this article is to develop a conceptual model of the influences of product complexity on the applicability and adoption of solutions offerings as a marketing strategy. Qualitative data from in-depth interviews with executives at 7 furniture manufacturing firms were investigated and a conceptual model was developed. Based on the results, a model for relationships between different aspects of complexity and solutions is proposed and an expansion of the complexity concept suggested. ...
9 Citations Source Cite
Fredrik Nordin13
Estimated H-index: 13
,
Ingela Lindahl2
Estimated H-index: 2
,
Staffan Brege11
Estimated H-index: 11
Purpose – Existing literature on integrated solutions has neglected the influence of technological context. Given the increased interest in solutions as a means of meeting an increasing competition ...
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Ingela Lindahl2
Estimated H-index: 2
Design and Marketing : Insights on determinants of the dynamics of new product developmen processes
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Ingela Lindahl2
Estimated H-index: 2
,
Christina Grundström5
Estimated H-index: 5
The overall aim of this research is to provide new knowledge on how a design-centric logic affects the new product development process. The study focuses on the early stages of new product developm ...
2 Citations Source
Ingela Lindahl2
Estimated H-index: 2
The overall purpose of this thesis is to contribute to the knowledge base concerning the interplay between design and marketing. Based on the findings from the empirical studies, the aim of this th ...
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Ingela Lindahl2
Estimated H-index: 2
The overall purpose of this thesis is to contribute to the knowledge base concerning the interplay between design and marketing. Based on the findings from the empirical studies, the aim of this thesis is to describe and analyze how marketing and design interplay in companies and the main reasons for such interplay. The research builds upon a multiple-case study of companies mainly within the furniture manufacturing industry. The research focus is the study of companies described as “design led”...
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Ingela Lindahl2
Estimated H-index: 2
The literature presents a number of advantages regarding companies’ strategic focus on product design, arguing that the dimension of visual aesthetics in products may help a company to create commercial success, e.g. through product differentiation and as a means of company brand recognition. However, developing new products that have visual aesthetics as an important dimension is not without difficulty, and may lead to a number of managerial challenges.The purpose of this doctoral thesis is to ...
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Ingela Lindahl2
Estimated H-index: 2
(Linköping University)
This paper aims to explore the sourcing strategies of companies when contracting external design resources, i.e. how and why companies select and manage their portfolio of external design resources ...
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Ingela Lindahl2
Estimated H-index: 2
,
Fredrik Nordin13
Estimated H-index: 13
Although many authors emphasise the differences and potential confl icts between productdesign and marketing, there appears to be a disagreement in how to handle suchdifferences and confl icts within organisations. This paper presents a novel and generalmodel that focuses on how different practices relating to design (self-oriented or commerciallyoriented) and marketing (product-oriented or market-oriented/customer-led) maybe combined, and discusses the coordination of marketing and design when ...
3 Citations Download PDF
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