Unlearning Troubled Business Models: From Realization to Marginalization

To cope with technological, economic and institutional changes, organizations need to innovate their business models (BM) by both developing new BMs and reducing their reliance on troubled BMs. While the development of new BM has been discussed in the literature, little systematic studied have examined how firms deal with the challenges arising from their troubled existing business models (unlearning BM). Based on two longitudinal case studies,...