Environmental risk perception from visual cues: the psychophysics of tornado risk perception

Lay judgments of environmental risks are central to both immediate decisions (e.g., taking shelter from a storm) and long-term ones (e.g., building in locations subject to storm surges). Using methods from quantitative psychology, we provide a general approach to studying lay perceptions of environmental risks. As a first application of these methods, we investigate a setting where lay decisions have not taken full advantage of advances in...