Original paper
A fit perspective approach in linking corporate image and intention-to-apply
Abstract
Marketing principles not only attract consumers but also recruit talented people. This study applies person-organization fit to examine the relationship between an organization's corporate image and a job seeker's intention-to-apply. This study further explores how recruitment messages affect the relationship between corporate image and person-organization fit. The study focuses on human resources management positions and uses the information of...
Paper Details
Title
A fit perspective approach in linking corporate image and intention-to-apply
Published Date
Jun 1, 2016
Journal
Volume
69
Issue
6
Pages
2220 - 2225
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History