The Competitive Potential of IT Applications - An Analytical-argumentative Evaluation
Published: Jan 1, 2015
Abstract
One of the prevailing views is that technology-based IT assets do not have the potential for sustainable competitive advantage because they are usually not rare and can be easily acquired by competitors. However, previous RBV-based research on the competitive potential of IT has paid inadequate attention to IT applications, which are a combination of application software and (digital) information content. Conducting an RBV-inspired...
Paper Details
Title
The Competitive Potential of IT Applications - An Analytical-argumentative Evaluation
Published Date
Jan 1, 2015
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