International entrepreneurship in internet-enabled markets

Published on Nov 1, 2011in Journal of Business Venturing6.33
· DOI :10.1016/j.jbusvent.2011.05.002
A. Rebecca Reuber20
Estimated H-index: 20
(U of T: University of Toronto),
Eileen Fischer34
Estimated H-index: 34
(York University)
Despite the increasing numbers of businesses that are already using the internet to pursue international opportunities, and the latent potential for such activity from rising internet adoption levels, the international entrepreneurship literature has paid limited attention to the phenomenon. To address this gap, we review past research in international entrepreneurship, as well as the broader fields of entrepreneurship, international business, marketing, management and management information systems, to identify firm-level resources that are associated with the successful pursuit of international opportunities in internet-enabled markets. We identify three such internet-related firm-level resources: online reputation, online technological capabilities, and online brand communities. We develop a propositional inventory of the expected relationships, identify measures expected to be useful to future scholars in this area, and present the implications of our review for future international entrepreneurship research.
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