Determinants of e-communication adoption: The internal push versus external pull factors
Abstract
Firms are engaging in the adoption and implementation of electronic communication tools to facilitate exchange between partners. Although extant studies have argued that market orientation is one of the key forces in driving a firm's adoption of innovation, the current study based on the responses of senior managers in four industries suggests otherwise in the context of e-communication adoption. In particular, we examine a firm's adoption of...
Paper Details
Title
Determinants of e-communication adoption: The internal push versus external pull factors
Published Date
Mar 1, 2005
Journal
Volume
5
Issue
1
Pages
7 - 31
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Notes
History