Values of souvenirs as commodities

Although souvenirs have received increased research interest in tourism studies, sociological research in this field still remains limited. This exploratory study aspires to overcome past research negligence on the values identified in social theory for commodities, such as Marx's use and exchange values and Baudrillard's sign-value, as well as introducing an additional one, the spiritual-value. By using a sample of twenty respondents in Veria,...