Getting acquainted through social network sites: Testing a model of online uncertainty reduction and social attraction

The first aim of this study was to examine which uncertainty reduction strategies members of social network sites used to gain information about a person who they had recently met online. The second aim was to investigate whether and how these uncertainty reduction strategies resulted in social attraction. Drawing on a survey of 704 members of a social network site, we found that respondents had used active, passive, and interactive strategies...